Building past launch
The part after launch is written into the contract.
The first build, running it, and what gets opened the quarter after all go into one contract. Once it is live we read the numbers together: where people drop off, what would make them stay.
We write the next quarter's list first and bring it in, having looked at what is getting a good response in that industry lately. A few quarters in, the questions change. What used to be "can this be done" becomes "what are we opening this quarter." How far it goes still gets written down again each quarter.
- Where it fits
- Places where nobody has decided who watches this after it ships. Places where re-tendering every next step is more trouble than it's worth.
- If you want to start small
- One thing you're already running becomes a one-quarter contract. At the end of it we write the next list together, and you say there whether it continues.
Evidence: Commerce operations tool, Ad channel performance consolidation
